Drive DevRel Impact
Gain a deep understanding of DevRel through real-world examples and meaningful metrics.
👋 My name is Tessa Kriesel and I have nearly a decade of experience in DevRel. During my career, I have led programs, advised companies, and coached DevRel practitioners, supporting nearly 100 developer programs.
Learn DevRel is the culmination of my knowledge, lessons, failures, and successes over the years. Subscribe for future content in your inbox.
Featured posts
DevRel Day in the Life 01.04.24 — Start Here
Today I worked on my 2023 End-of-Year recap, 2024 strategy review with leadership, data cleanup for our custom CRM, started an invite list for a partner event, and pulled together insights for my Q4 self-review.
4 min read
Latest posts
DevRel Day In the Life 01.19.24
Strategy & Prioritization, MIT Reality Hack, Developer Journey Discovery, and Tips for GTM with Developers from a Coaching Session
2 min read
DevRel Day in the Life 01.05.2024
That Conference prep & thread, Decoding DevX episode on prioritization, DevRel X/Twitter space recording, Q4 self-review, finished up this weeks loose ends!
2 min read
Templates
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DevRel Campaign Strategy Template with Examples
This template will allow you to understand what is necessary to drive a successful campaign, bring together cross-functional stakeholders to win together, and easily report on your progress and overall final impact to your leadership and executives.
1 min read
Examples
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Working with Developers at Twitter
An internal piece I wrote about working with developers at Twitter and how we should engage with them through our various developer touchpoints.
1 min read
Templates
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Developer Journey Map
Template to help you map your audience stages & align with cross-functional stakeholders on the developer journey and included touchpoints.
1 min read
What is DevRel? Slide Deck
Use this presentation at your organization to walk through the various pillars of Developer Relations and what they're focused on.
1 min read
Templates
members
Discovery Worksheet
Leverage this worksheet of discovery questions to help you understand your company, products, developer audience, & much more
1 min read
Doing DevRel
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Discovery before Delivery
Learn how to ask the right questions and capture the proper knowledge to find DevRel success.
5 min read
Career Success
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Save Your Butt From Getting Cut
Tips for communicating your DevRel worth & impact to save your butt from future staffing cuts.
4 min read
DevRel is as Clear as Mud
A long list of developer relations thought leaders, content, resources, and more to get you started in learning DevRel.
1 min read
Doing DevRel
Anything and everything as it relates to practicing and delivering Developer Relations efforts
3 posts
Career Success
Find success in your developer relations career
2 posts
Leadership
Everything that goes into being the lead or leading the Developer Relations program or team.
2 posts
Personal Growth
All about personal brand and growth as you gain experience in Developer Relations.
1 post